Built music content ecosystem for MENA & South Asian markets through market research, using content analytics tools like Dashboards, Tableau, Lookerstudio, SQL, etc. Executed 10+ projects and campaigns with cross-functional teams, such as Editorial Playlists, Wrapped, Artists Programs, Ramadan, Cricket, Gamers8, offline events, masterclasses, etc. Operated and collaborated on-platform promotions, performance marketing initiatives, artists & label partnerships, social media, influencers operations, etc., increased platform engagement and MAU in some markets in 2023.

Improved battle royale gaming experience in the region by introducing local gaming server, characters, costumes, etc. Looked after over 15 projects & campaigns, such as market launching & server launch campaigns, esports tournaments, localized events, etc., and operated social media, community, and in-game operations based on game analytics, resulting in 1M+ new followers on social media channels, increased player engagement, and revenue growth.

Wrote and designed whitepaper, litepaper, web landing pages, prepared pitch decks, growth strategies, contributed to product design, established social media, ambassador & affiliate programs, content designs, conducted performance marketing, lead generation, blog posts, PR, organizing online-offline events, etc. Achieved thousands of product signups in the first 6 months and converted 1k+ users into quality leads.