Workplaces

Worked on integrated Product and Marketing Ops projects and campaigns, driving significant user acquisition and engagement across Middle East North Africa and South Asia subset markets.

Executed successful go-to-market strategies and global campaigns, driving significant user growth and engagement in South Asian markets, achieving the #1 gaming app position on Google Play Store.

Drove business development, leveraging blockchain/crypto/web3 expertise to onboard partners, merchants, and influencers. Collaborated on digital growth strategies, social media operations, community management and product campaigns, contributing to user acquisition, increased engagement and lead generation.

Collaborated with founders to strategize and implement comprehensive launch campaigns - Managed content operations, social media/community initiatives, performance marketing, and other digital efforts, achieving substantial engagement and product signups.

Collaborated with Jobike Founders to launch and operate the bicycle sharing system, took care of the operations, sales, and community management on a site, achieving a significant growth.

Successfully coordinated go-to-market strategies with the China team by localizing the product and practicing a full range of digital approaches, incorporating social media, Facebook Ads, PR, viral videos, university community operations, offline events, etc.

My first start-up venture, with leadership and the management of 15 team members, resulted in achieving 30k DAU, 150k followers on our Facebook page.